New initiative from EveryLife and AAPLOG brings forward the science women haven’t been told and invites them to see pregnancy the way it was always meant to be seen
WEST PALM BEACH, Fla. — EveryLife today launched ReThink Pregnancy, a national campaign built to give women the full picture of pregnancy — including the science that mainstream conversation has left out.
Founded by CEO Sarah Gabel Seifert, EveryLife has built its rapid growth on a simple premise: telling women the truth. With ReThink Pregnancy, that mission expands—inviting a broader conversation around what pregnancy is, what it isn’t, and how it shapes women’s lives.
“Young women today are often told that pregnancy is something to fear or even avoid, and rarely something to marvel at,” said Seifert. “I’ve seen that narrative shape some of the most important decisions in women’s lives, first as a pregnancy resource center director, and now as a mom and founder of a baby brand. ReThink Pregnancy tells the full story, one rooted in truth, in science, in real experiences, and in the extraordinary things a woman’s body was made to do. It’s the conversation women deserve.”
Developed in partnership with Dr. Christina Francis, OB-GYN and CEO of American Association of Pro-Life Obstetricians and Gynecologists (AAPLOG), the campaign brings forward scientific data and medical perspectives that are often absent from mainstream conversation.
“This campaign isn’t about minimizing the real challenges of pregnancy,” said Dr. Francis. “It’s about ensuring women have access to the full picture—including data that affirms the strength and resilience of the female body.”
ReThink Pregnancy highlights research and medical insights that are often absent from mainstream conversations, including:
- Significant reductions in breast, ovarian, and uterine cancer risk associated with pregnancy and breastfeeding
- Lasting biological connections between mother and child — a phenomenon known as microchimerism
- Neurological changes during pregnancy that may protect cognitive health later in life
Launching ahead of Mother’s Day, ReThink Pregnancy positions itself not as political messaging, but as a cultural reset—aimed at reshaping how an entire generation understands the beauty and benefits of pregnancy.
The campaign launches with a hero film and a seven-part video series featuring AAPLOG physicians and mothers, anchored by a new content destination at rethinkpregnancy.com. Additional video, written, and physician-authored content will continue rolling out through May.
Sarah Gabel Seifert and Dr. Christina Francis are available for interview, with potential talking points including:
- Why we tell women to dream big – then warn them about pregnancy
- How cultural messaging around pregnancy became increasingly one-sided
- The science behind pregnancy’s long-term benefits for women
- Why pregnancy is both a biological and a transformational event in a woman’s life
- What it looks like to reclaim motherhood as strength—not sacrifice
To learn more about this campaign, visit rethinkpregnancy.com.
EveryLife is the first and only pro-life diaper brand. The premium direct-to-consumer diaper brand delivers high-performing diapers, wipes, and baby essentials directly to families nationwide. Committed to a mission beyond just products, EveryLife actively supports life-affirming organizations by providing essential baby items to pregnancy resource centers in urgent need. Since launching in July 2023, EveryLife has become a trusted choice for parents who seek both premium quality and purpose-driven impact. For more information, visit EveryLife.com.
Sarah Gabel Seifert is the CEO and Founder of EveryLife, the fastest-growing diaper company in American history. A passionate and influential voice in the pro-life and pro-family movement, Sarah Gabel is a leading advocate against the depopulation agenda and the architect of the viral “Make More Babies” campaign, which garnered extensive national media coverage. As a prominent figure on major news shows and national podcasts, she advocates for a cultural shift that views children as blessings and central to society’s future. A proud wife to Michael Seifert and a devoted mother to her two daughters, Sarah Gabel’s mission is clear: to champion the unborn and invest in the next generation. Through EveryLife’s premium products and unwavering commitment to faith, life, parenthood, and integrity, she continues to leave a lasting impact on families across the nation.
The American Association of Pro-Life Obstetricians and Gynecologists (AAPLOG) is the world’s largest organization of pro-life medical professionals. Founded in 1973, AAPLOG equips its approximately 7,500 members, consisting of physicians and other medical professionals, to offer an evidence-based rationale for defending the lives of both pregnant mothers and their children.
Dr. Christina Francis is a board-certified OB/GYN who currently works in Fort Wayne, IN as an OB/GYN Hospitalist. Dr. Francis completed medical school at Indiana University in 2005 and completed her OB/GYN residency at St. Vincent Hospital in Indianapolis, Indiana in 2009. She is CEO of the American Association of Pro-Life Obstetricians and Gynecologists, an associate scholar with the Charlotte Lozier Institute, a board member of Indiana Right to Life, and a physician member of the Abortion Pill Reversal Network.
As a pro-life speaker, Dr. Francis offers her medical expertise, knowledge of bioethics, and pro-life reasoning both here in the U.S and around the globe. She has always had a passion for human rights, spending a significant portion of her life in various countries working tirelessly on behalf of women and children. Dr. Francis worked for three years as the only OB/GYN at a mission hospital in rural Kenya, until returning to the US in 2014 to work on behalf of women and children both in the US and internationally who are often victims of the abortion industry. She has written on issues surrounding women’s health and abortion for publications including the Wall Street Journal, Newsweek and USA Today.
