Cogency Strategic, in partnership with National Religious Broadcasters and Heartbeat International, launches a nationwide public service campaign to connect women to Abortion Pill Reversal support.
COLUMBIA, Mo. — Cogency Strategic has launched a national public service announcement (PSA) campaign in partnership with the National Religious Broadcasters (NRB) and Heartbeat International to increase awareness of Abortion Pill Reversal (APR), a protocol that has helped save more than 8,000 lives worldwide.
As drug-induced abortions continue to rise across the United States, many women begin the abortion process without full awareness of their options if they change their mind. This campaign is designed to close that gap by delivering clear, timely messaging that connects women directly to abortionpillreversal.com, where immediate help is available.
The initiative includes powerful 15- and 30-second video PSAs developed to reach women in critical moments of decision. These assets are being distributed at no cost to media outlets, pro-life advocacy groups, and partners nationwide, enabling rapid deployment across digital, broadcast, and social channels.
Building on a track record of successful pro-life initiatives across the country, Cogency Strategic is helping drive the creative development and national rollout efforts to expand awareness of Abortion Pill Reversal and connect more women to immediate support.
“Too often, women are told the story ends once the abortion pill is taken,” said Nelly Roach, CEO of Cogency Strategic. “This campaign is about making sure women know there are people ready to respond with support, resources, and immediate help.”
Amplified through NRB’s network of Christian communicators, the campaign will also extend its reach across their broadcast, digital, and ministry platforms, equipping partners with ready-to-use resources that can be utilized immediately.
“One of the greatest challenges in today’s media environment is making sure people know the truth amidst rampant misinformation,” said Troy A. Miller, NRB President & CEO. “Too many women simply don’t realize abortion pill reversal is possible. This campaign brings that information to scale with clarity and compassion, giving a voice to the vulnerable and making hope visible. Life is precious no matter how small. Reversal is possible; it just needs to be communicated.”
Heartbeat International, which operates the Abortion Pill Rescue Network (APRN) and abortionpillreversal.com, brings decades of experience and a global infrastructure to expand access to immediate life-affirming support.
“Women deserve the chance to change their mind about an abortion they’ve just started, to choose life for their baby,” said Jor-El Godsey, President of Heartbeat International. “Through the Abortion Pill Rescue Network, our healthcare professionals have seen that happen in every state in the U.S. and in nearly 100 countries. Today, more than 8,000 lives have been saved because no woman should be forced to complete an abortion she no longer wants.”
By combining Cogency’s performance-driven campaign support efforts, NRB’s media reach, and Heartbeat’s on-the-ground network, the new initiative represents a coordinated national effort to ensure women receive critical information when time is of the essence, in the moments that matter most.
Organizations, broadcasters, podcasters, and pro-life advocacy groups can access and deploy the PSAs immediately to extend the campaign’s reach and impact. To access the PSAs, click here.
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About Cogency Strategic
Cogency Strategic, an initiative of the Choose Life enterprise, is dedicated to helping pro-life advocacy groups win critical cultural, legislative, and political campaigns for life. Through innovative, data-driven digital strategies, we amplify life-affirming messages, mobilize voters, and increase donor support. With a team of pro-life experts, we craft bold, targeted campaigns that outmaneuver the opposition and drive public policy victories, creating lasting cultural change for the pro-life movement. Learn more at CogencyStrategic.com.
About Heartbeat International
Heartbeat International is the largest network of life-affirming pregnancy help in the world, supporting nearly 4,000 affiliates in more than 100 countries. Through the Option Line and the Abortion Pill Rescue Network, Heartbeat provides real-time support 24/7 to women facing unexpected pregnancies and abortion decisions, working towards its mission to reach and rescue as many lives as possible through life-affirming help to renew communities for life. Learn more at HeartbeatInternational.org.
About National Religious Broadcasters (NRB)NRB is a nonpartisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. NRB’s mission is two-fold: to protect the free speech rights of its members and to foster excellence, integrity, and accountability through networking, education, and ministry opportunities. Learn more at NRB.org.
